WE BELIEVE PEOPLE'S ATTENTION SHOULD BE EARNED, NOT BOUGHT.
Everyday we are bombarded with media messages. Not just billboards and radio commercials, but Facebook ads, Youtube pre-roll ads, and Pandora station sponsorship as well. When media first came about, it made sense to use it to promote businesses. Things have gotten a bit out of hand. Now advertising has become more about media budgets and return on investment, then actually conveying the brand value.